Fashion Trend Forecasting

The fashion trend forecast is also known as the fashion forecast, it is the study that focuses on current fashion and predicts future and future trends. A forecaster is focused on certain key elements such as color, fabric, texture, printing, graphics, etc. to predict future trends related to the industry. It applies to all areas of the fashion industry, be it urban clothing, ready-to-wear or any other type.

Trend forecasters not only focus on this industry but also take into account the viability of other important industries such as automotive, food, literature and furniture, etc. to predict the trend of future fashion.

Factors that determine trends:
Popular fashion, also known as pop fashion, is a volatile market and depends on several external factors. Some of the factors that strongly influence future trends are:

• Color and fabric: these are the two most important factors that affect the industry. Forecasters use these two factors widely to predict the future of fashion.

• Celebrities: this is probably the most influential factor that determines future trends. The red carpet is the perfect place to see future fashion trends.

The economy of a country:
The economy of a country and the benefits generated by the fashion industry in a given year also help predict future trends in fashion design.

These are the most influential factors that determine the future of fashion. In addition to these factors, there are several other socio-economic reasons that influence the fashion world in a positive or negative way.

Long term forecast VS Short term forecast:
Long-term forecasts assess certain trends and look to the past to find sources of information. The mode forecast in the case of a long-term forecast lasts more than 2 years. Several factors such as demography, weather, major international incidents, consumer expectations, etc. strongly influence the forecast of long-term fashion trends. Long-term forecasts are usually made by specialized marketing consultants who have some experience in the field.

The short-term forecast, also known as fashion forecast, specializes mainly in forecasting changes in the future of fashion design. The short-term forecast depends largely on pop culture and celebrity clothing. Certain events such as artistic events, major sporting events, certain scientific changes also help predict short-term fashion trends.

Importance:
Predicting fashion trends is very important in the modern world of Internet connectivity and accessibility. Without correct forecasts and some in the world of fashion, clothing production may be hampered and, therefore, the economy of some companies may decrease.

Predicting fashion trends is also very important from a business perspective. The forecasts not only help mass production but also affect the overall image of the organization. In this fast era, fashion mistakes can be very dangerous and harmful.

Responsibility for forecasting trends for a business:
As mentioned earlier, fashion trends strongly influence the economy of a particular organization. In addition, forecasting future trends is a very important role. Women's fashion is very volatile and changes every few days, unlike men's fashion, which only changes due to a specific event.

Large companies have their dedicated fashion team responsible for forecasting future trends. Marketing experts also play an important role in predicting future trends. They put personalized ads that set a stronger foot for a certain type of fashion.